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Blossomir Brand visual design|花开家庭园艺品牌视觉设计

Branding
Blossomir

作为一家以中国传统园艺为出发点的现代家庭园艺设计服务品牌,Blossomir 花开倡导“花木有情”的品牌理念,认为人是自然的一部分,花木皆有情。

从古至今,中国人都喜欢把人的情感寄托于花木,这是中国人独有的情感表达,也给Blossomir 花开 品牌的视觉概念带来了灵感和启发。

Blossomir 花开 的视觉设计沿用了“花木有情”的设计概念,将花植和中国传统剪纸相结合,以方圆为轮廓,采用对称的方式,寓意花开并蒂,象征生活和谐美满。"花开 “在中文中,除了“花开并蒂”,还可以寓意“花开富贵”“花好月圆”。在当代的视觉语言中承载一些传统文化,打造带点东方美学的生活氛围。

我们希望通过 "花开 "这个品牌,将更多的东方美学理念带入到现代家庭园艺设计中,用当代的设计来表达传统的故事。


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As a modern home gardening design brand based on traditional Chinese gardening, Blossomir promotes the brand concept of "all flowers and trees have feelings", just like the Taoist saying that heaven and man are one, human beings are part of nature.

From ancient times to the present, Chinese people like to place their emotions on flowers and trees. This is a unique way for Chinese people to express their emotions, and it also brings inspiration and inspiration to the visual concept of Blossomir brand.

The visual design of Blossomir follows the design concept of "all flowers and trees have feelings", combining flower plants with traditional Chinese paper-cutting, using squares and circles as outlines, and adopting a symmetrical approach, which represents a harmonious and happy life, wealth and reunion. Carry some traditional culture in the contemporary visual language to create a living atmosphere with oriental aesthetics.

We hope to bring more oriental aesthetics into modern home gardening design through the Blossomir brand, using contemporary design to express traditional stories.


著名建筑大师贝聿铭说过:“在西方,窗户就是窗户,它放进光线和新鲜的空气。但对于中国人来说,它是一个画框,花园永远在它外头。”




“花开”代表花瓣绽放,民间有象征富贵、吉祥的美好寓意。我们的设计灵感便源自于中国传统文化剪纸艺术,剪纸不仅具有纳福迎祥的表现功能,更寄托了人们对美好生活的向往。


将植物作为基本形象,保留剪纸的剪刻花纹,完成了一组图形,用以传达品牌生机勃勃的自然气息。

Blossomir Brand visual design|花开家庭园艺品牌视觉设计
Published:

Blossomir Brand visual design|花开家庭园艺品牌视觉设计

Published: